LEIMUIDERBRUG, Netherlands: Spotting the opportunity for some marketing now that the story of the worldwide decrease in pollinator populations, especially bees, appears in the headlines every day, Japan-based breeder Suntory working together with its European licensor Moerheim launched their new Bidens Bee Dance. One of the latest additions to the Suntory Collection Europe, Bidens Bee Dance won the 2015 IPM Innovation Award in the category Best Bedding and Balcony Plants.
According to the panel of judges, the large, two-tone yellow and red flowers are truly unique. This stunning Bidens produces masses of flowers which rise above ferny foliage. Beedance has a tight well- branching habit making it an ideal addition to containers, patio pots and borders.
To be made available for consumers in the spring of 2016, Beedance will be sold together with an attractive pot, tag or other POP materials that makes it easy to recognise.
According to Moerheim, one of the biggest selling points is that Beedance is attractive to bees and butterflies. Everyone likes to see a butterfly when staying outside, but not many of us are overly fond of bees and wasps. The only question is how consumer appealing the brand name Beedance is…
Following its successful debut at the IPM Essen show, Bidens Beedance will be stealing the show at the forthcoming Tuinbouw Relatiedagen in Gorinchem, Netherlands and the Salon du Végétal in Angers, France.
www.floraculture.eu | 06 Feb 2015